Bridgewell Corporate Communication

Message, content and channel development

Pouring all the intelligence gathered into our model Targeting Transparency allows data to be transformed into communication – the alchemical process at the heart of what we do.

Targeting Transparency was initially developed as a tool for use in the creation of Annual Report content and now provides a consistent and thorough way of gathering and marshalling information to help any communication process and provide a coherent rationale for decisions taken. It is especially useful when having to convince a less-than-intuitive decision maker!